Marketing Projects
Check out my product marketing portfolio for global enterprise software platforms, consulting services, and agencies from my times at BMC, GitHub, UST, Sprint, ThinkShift, Barco, NetX, Essential Education, SecureBuy, Tarot.com, ScaleOut Software, Intel, Synopsys, and Sage.
My Skills
What I can do to help attract customers, grow engagement, and increase your pipeline for potential new business leads
Brand Storytelling
With a focus on archetypes and brand experience, I have developed brand voice and curated stories to showcase brand promises and guidelines.
Demand Generation / Account-based Marketing
Fully fluent in campaign strategy planning and execution across marketing automation platforms like HubSpot and Marketo. Plan messaging, content and promotion plans, account lists, landing pages, search engine marketing, paid social. Have developed cross-sells and upsells to expand account footprint through integrated campaigns and content like eBooks, videos, and webinars.
Communications and Social Media
Conduct media outreach and securing article placement, editorial planning and social media strategy, social selling guides, public relations and news announcements. Have curated stories on Instagram, Facebook, Twitter, LinkedIn, and Pinetrest.
Content Creation
As a writer, editor and strategist, I’ve delivered blogs, web pages, emails, eBooks, video scripts, byline articles, pitch decks, presentations, and infographics.
Marketing Strategy
I’ve planned and delivered comprehensive quarterly marketing strategies and programs aligned with organizational key performance metrics and actions and drive influence and support.
Digital Experiences
Build rich media experiences through video, interactive games, mobile apps, and web pages to create stickiness and personalization to enable frictionless eCommerce.
An array of resources
Our comprehensive suite of professional services caters to a diverse clientele, ranging from homeowners to commercial developers.
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